Google Analytics is a powerful tool used to track and analyze website performance. It provides insights into how visitors interact with your website, helping you make data-driven decisions to improve your online presence.

Here’s an easy guide to set up Google Analytics for your website:

1. Create a Google Analytics Account

• Go to Google Analytics.
• Sign in with your Google account (or create one if you don’t have it).
• Click Start Measuring to begin the setup process.
• Enter your Account Name (this could be your website or business name).
• Choose your data sharing settings (optional), and click Next.

2. Set Up a Property

• Enter a Property Name (usually your website name).
• Select your time zone and currency.
• Choose Google Analytics 4 (the latest version) for the property type.
• Click Next.

3. Enter Business Info

• Select your industry category and business size.
• Choose how you plan to use Google Analytics (e.g., measure conversions, user engagement).
• Click Create.

4. Get Tracking Code

• After creating the property, you’ll see a screen with your Tracking ID and a Global Site Tag (a piece of JavaScript code).
• Copy this code.

5. Install the Tracking Code on Your Website

• Paste the tracking code on your website, just before the closing </head> tag.
• If you’re using AdZilla, go to Tracking & Pixel section to paste your code in the header field.

6. Verify Installation

• After installing the code, return to Google Analytics.
• Click on Admin > Data Streams > Web to check if your website is sending data.

7. Start Tracking

• Once everything is set up, Google Analytics will begin tracking traffic, user behavior, and other data from your site.
• You can view your reports under the Reports section of Google Analytics.

That's it! You’re ready to start tracking your website performance with Google Analytics.