CLICKBANK

ClickBank Analytics allows vendors and affiliates to produce charts and graphs in order to determine trends in their sales and traffic. 

Analytics data is updated in a near real-time fashion, so transactions are visible within minutes. Analytics information is provided on a rolling basis, with 120 days of historical activity available. 

In the sales process, there are several steps that occur before a transaction is complete. A potential customer starts by clicking a HopLink in an affiliate's promotional material, then is directed to the vendor's Pitch Page, then has the option to navigate to the order form. All of these steps happen before a sale is finalized. 

ClickBank analytics help vendors and affiliates learn more about where potential customers are abandoning the sale and how many people are arriving at a certain step in the process. Knowing this information can help vendors and affiliates increase their conversion rates. 

Vendors and Affiliates can select to view their data by the following steps in the transaction:  

• Hops
  A Hop occurs when a potential customer clicks on a HopLink and is directed to a vendor's Pitch Page. ClickBank keeps track of how often this action happens. Users can choose to filter their data by Hops by Vendor, Hops by Tracking ID, or Hops by Customer Country. 
  
  
• Order Form Impressions
  An order form impression occurs when a potential customer follows a payment link located on a landing page to the order form. To help provide you with better data, ClickBank filters out order form impressions that come from automated sources before displaying the data in the analytics section. Users can choose to filter order form impression data using the following criteria: By Affiliate, By Tracking ID, By Product, By Customer Country.
  
  
• Sales
  A sale occurs when a customer correctly completes the order form and submits payment. The sale will be nullified if fraud or issues with the payment method occur. Users can filter sales data using the following criteria: By Affiliate, By Tracking ID, By Customer Country, By Customer Province, By Currency, By Language.

**NOTE: If a customer requests a refund or claims through their bank or credit card company that the charge was fraudulent, the transaction is still factored into the Net New Sales view. However, data regarding fraud and chargebacks can be viewed separately. 

To view analytics data for a particular sales account, follow these steps:

Step 1: Log in to your account.

Use your login credentials to access your ClickBank Account. If you have multiple linked sales accounts or created an account on or after 10/29/29, make sure your click the hyperlinked account nickname of the account you wish to work in to access the sales account manager page.

**NOTE: If you have linked accounts or created an account on or after 10/29/19, you will notice there is an additional Reporting tab on your account home page. To view the Analytics page, you must access the sales account manager by clicking the hyperlinked account nickname.  

Step 2: Click the Reporting tab.

Locate and click the Reporting tab on the horizontal navigation bar at the top of the screen. Clicking this tab will reveal a sub navigational bar.

Step 3: Click the Analytics tab.

On the sub-navigation bar, click the Analytics tab.

Step 4: Select how you wish to view your data.

In the upper left corner of the screen, select whether you wish to view the data as a vendor or as an affiliate.

Step 5: Customize your data.

Read on for more information on how you can view a wide variety of data in multiple forms.

This is the Analytics view for a ClickBank account:

Viewing Data and Trends

The top portion of the Analytics page displays a line graph that can show sales, order form impression, hops, or additional sets of data over time. The bottom section of the page displays either a table or a pie chart that indicates the total number and proportion of hops, order form impressions, or sales data.   

Both of these sections can be manipulated in different ways to display a variety of data and views for users to analyze trends.

Use the Data Type and View By radial button options to determine what kind of data is displayed in the top portion of the Analytics page:

**NOTE: Transactions in which you earn 0%, such as rebills for a product with a 0% recurring commission, are included in analytics and transaction quality metrics but are not displayed in transactions reporting.

Comparing Data

To compare the current data set with any other chart options, you can use the Compare To function located at the top of the screen. For example, if you currently have data for gross numbers by sale displayed, you can select Refund Count from the dropdown menu to compare data sets.

**NOTE: You cannot use a 7-day average when you are comparing two values.  

7 Day Average

Check the 7 Day Average box to show a trendline for the 7-day average of the currently selected data type. You can check this box to show a trendline for the 7-day average for the currently selected data type.

For more information about Clickbank Analytics Reporting go to: https://support.clickbank.com/hc/en-us/articles/220375787-Analytics-Reporting

DIGISTORE24

The Digistore24 analytics helps you as an affiliate to optimize your sales processes and increase your sales in the long term.

As affiliate, you can use the Digistore24 analytics to control the performance of your promo activities. You can see which parameters you can improve to generate more revenue, and how small changes affect your performance.

Step-by-step guide: How to see your analytics:

1. Log into your Digistore24 account.
2. Make sure that you are either in the vendor or affiliate view (top left corner of the menu) – depending on which analytics data you would like to view.
3. On the right side of the menu, click on Reports > Analytics.

To know more about the overview of all the analytics data for Digistore, you can check this article here.